Hey, my name is

JAY CLAIR

I help make sense of how people think, buy, believe and belong.


What I write and think about
I’m interested in the invisible machinery behind modern life: why people follow trends, why brands lose their nerve, why technology changes behaviour before anyone admits it, and why most marketing advice sounds like it was written by a microwave.

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What I write about

01.

humans

People are strange, brilliant, emotional little chaos machines. We chase certainty, copy each other, defend bad ideas, ignore good ones, and somehow still call ourselves rational.

That tension is where most of my writing lives: belief, identity, ego, culture, family, fear, ambition, and the nonsense we pretend is normal.

02.

Technology

Technology keeps changing the costume. The human underneath stays annoyingly consistent.

AI, algorithms, search, social media, automation — they all reveal something about us. What we want. What we avoid. What we outsource. What we’re scared to think about for more than eight seconds.

03.

Attention

Attention is the modern currency, but most of it is cheap confetti.

I’m interested in what actually holds attention: truth, tension, humour, contradiction, story, and the rare moment when someone says the thing everyone else is tiptoeing around.

Keen for a cuppa

Let’s talk

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